Marketing Strategy & Brand Development

Crocs 'devoured' 2020, as written by a Forbes article released in December of 2020. Alongside their famous brand partnerships with Post Malone, Justin Bieber, and KFC; they recently launched a Brand Ambassador program that rolled out beginning of 2021. The first to announce his partnership is Bretman Rock, pictured here. As a consultant with the company, I am heading the execution of this program. 

Pact is a sustainable clothing brand based in Boulder, CO. They first launched their brand in Whole Foods markets all over the country, but have recently made a shift to a DTC model. I worked on a short-term project with them to better hone in on their target customer, suggested influencers, and marketing campaigns. 

Emily Schuman of Cupcakes and Cashmere partnered with Bluesky planners to make her lifelong dream of her own paper goods line come to life. Her planners had their own endcap display at Target just in time for January of 2020. They were available for her fans to shop at almost 2000 Target stores nationwide.  

Marianna Hewitt is a business woman, entrepreneur and world traveler. Comfortable denim has always been a priority for her. This made Marianna the perfect partner for a collaboration with DL1961jeans. Women around the country, in all sizes were spotted wearing her collection! 

Negin Mirsalehi is a global influencer and entrepreneur. She was on the hunt for the perfect retailer to partner with to bring her dream clothing collection to life. Express was excited to partner with her for a limited edition Fall collection. Her launch was displayed across the big screen in Times Square! 

Create & Cultivate partnered with ACCO, one of the largest paper manufacturers in the country to design a line of planners and notebooks for the working woman. They were displayed on an endcap at Target for 6 months.