Pact "Next to Skin" Brand Campaign- Q1 2026

$475.5K EMV on $90K spend — 5.3x return. 

The Challenge

Pact is a GOTS-certified sustainable apparel brand with a powerful product story — but low brand awareness in a crowded sustainable fashion market. The brand needed a way to educate consumers about why what you wear next to your skin matters, while driving genuine affinity and cultural relevance through creators, not just product pushes.

My Role

As Brand Marketing Director, I owned the full campaign strategy and execution — organic social, influencer partnerships, ambassador development, elevated gifting, and PR outreach.

The Strategy

I developed the Next to Skin campaign around a single insight: consumers are obsessed with clean beauty, but haven't yet extended that thinking to their clothing. The campaign reframed Pact's organic cotton basics as skincare you wear — a concept that resonated immediately with health-conscious, sustainability-minded women.

The campaign ran across four integrated channels:

1. Organic Social

The strategy was built around educating without lecturing — content designed to make people stop, think, and share rather than sell. A mix of educational carousels, reels, styling content, and real-life UGC brought the next to skin message to life across formats. Ambassadors and creators spoke in their own voices, grounding the campaign in genuine moments rather than marketing language.

Q1 2026 vs. Q4 2025: 4.8% organic engagement rate (↑ 1.0KPP) | 60.7K net new followers | 226 pieces of content published (↑ 380.9%) | 1.4M organic video views (↑ 42.6%) | engagement rate per view up 27.2PP

Takeaway: A 4.8% organic engagement rate is exceptional for a brand account at this scale. This demonstrates what happens when a content strategy is rooted in education and authenticity rather than promotion. People didn't just watch — they engaged, saved, and shared because the content gave them something worth passing on.

1. Ambassador & Influencer Program

Built and managed a paid ambassador program with 5 creators delivering a consistent content cadence — 2 videos and 2 in-feed posts per month, plus organic and paid usage rights. Total investment: $70,000.

2. Elevated Gifting Campaign

In partnership with Bound agency, I designed and executed a premium gifting program for 90 influencers and 10 PR contacts. Each box included a reusable organic cotton underwear drawer insert, a natural scented sachet, and a curated edit of Pact's core next to skin collection — all in 100% GOTS-certified organic cotton. Total investment: $20,000.

3. PR Integration

The gifting strategy drove earned media coverage, including a feature in The Quality Edit alongside brands like Everlane, MATE the Label, and Christy Dawn — positioning Pact as a leader in the clean clothing conversation.

The Results

Paid Ambassador Program:

• 6 creators | 91 posts | 15.2 average frequency

• 100.6M potential reach

• 1.2M organic impressions

• $231.7K EMV on $70K spend

• ~24.2K total engagements

Gifting Campaign:

• 55% post rate

• 104 total posts | 111.8M potential reach

• 868.5K organic impressions

• $243.8K EMV on $20K spend

• Earned media feature in The Quality Edit

Combined campaign EMV: $475.5K on $90K total investment — a 5.3x return.

The Takeaway

This campaign proved that when influencer strategy is built around a compelling cultural insight, not just product features — it generates outsized earned value. The Next to Skin concept gave creators something genuinely worth talking about, which is why the gifting campaign alone drove nearly as much EMV as the paid program at a fraction of the cost.