<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Alle Jackson-Modern Brand Strategy]]></title><description><![CDATA[Alle Jackson-Modern Brand Strategy]]></description><link>https://www.allejackson.com/case-studies</link><generator>RSS for Node</generator><lastBuildDate>Thu, 04 Jun 2026 14:12:42 GMT</lastBuildDate><atom:link href="https://www.allejackson.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Crocs Summer Sandals Campaign 2025]]></title><description><![CDATA[The Challenge Crocs Sandals had a perception problem. Despite being a dominant brand in the comfort footwear space, their sandals product wasn't yet on most women's radars as a stylish, travel-ready choice. The goal was to shift that narrative — making Crocs Sandals feel like a must-have for women seeking the perfect blend of comfort, versatile style, and everyday wearability. The campaign needed to spark genuine consumer excitement and drive both brand attention and sales heading into peak...]]></description><link>https://www.allejackson.com/post/crocs-summer-sandals-campaign-2025</link><guid isPermaLink="false">69fcc9804f7ebdc9f6a6e2dc</guid><pubDate>Thu, 07 May 2026 17:33:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7687c8_728d36b4d06a42ad9fa71940166d3104~mv2.png/v1/fit/w_928,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alle Jackson</dc:creator></item><item><title><![CDATA[Pact "Next to Skin" Brand Campaign- Q1 2026  ]]></title><description><![CDATA[$475.5K EMV on $90K spend — 5.3x return.  The Challenge Pact is a GOTS-certified sustainable apparel brand with a powerful product story — but low brand awareness in a crowded sustainable fashion market. The brand needed a way to educate consumers about why what you wear next to your skin matters, while driving genuine affinity and cultural relevance through creators, not just product pushes. My Role As Brand Marketing Director, I owned the full campaign strategy and execution — organic...]]></description><link>https://www.allejackson.com/post/pact-next-to-skin-brand-campaign</link><guid isPermaLink="false">69fa6d482528aeae014813ec</guid><pubDate>Tue, 05 May 2026 22:21:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7687c8_35fc63a51ace4f08bedf775112d24302~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alle Jackson</dc:creator></item></channel></rss>